Communication and PARL
The mission statement of the Communication Department is: Building bridges of hope.
This is to be accomplished by reaching the diverse church audiences, both within and externally, with an open, responsible, and hope-filled communication program, and through the effective use of contemporary technologies and methods of communication. The desired effect of the Adventist communication vision and activities is to create a favorable image of the church, its mission, life and activities, and witness that many will become followers of the Christ and become members of this, His church.
The Communication Department of the General Conference dates back to 1972, when it was transformed from the former Bureau of Public Relations and the Radio-Television Department. Now, the department has these basic functions-news and information, public and media relations, and on-line services. This includes the operation of the Adventist News Network, a news agency established in 1994, as well as implementing the varied features of the church’s web page on www.adventist.org .
The department also oversees activities relating to the overall world church communication strategy- “Seventh-day Adventist will communicate hope by focusing on the quality of life that is complete in Christ.”
Outlook is the SSD quarterly magazine produced by the Communication Department.